Brands and Marketing

Giant beverage manufacturer The Coca-Cola Company (NYSE: KO) spent a record of $4.24 billion on global advertising in 2019 alone. Data gathered by Learnbonds.com further indicates that the company’s advertising budget for the last five years was $20 billion.

Tingo International Holdings, Inc., today, announced the appointment of the immediate past president of Nigeria, Dr Goodluck Ebele Jonathan, as the chair of its advisory board.

A man looking for love has bought a roadside billboard featuring a picture of himself asking for a date.

Named Most Influential Person in PR in the 20th Century Harold Burson, once a 14-cents-per-column-inch stringer for a Memphis newspaper, who reported the Nuremberg Trial for the Army radio network in Europe and whose one-man consultancy became by 1983 the world’s largest public relations firm, died on January 10, 2020. He was 98.

Professor Enosakhare Samuel Akpata, a renowned dentist and academic has written a book on the genealogy of the Akpata family of Benin Kingdom. The book details the origin and accomplishments of the Akpata descendants, while also touching briefly on the history of Benin Kingdom.

The Centre for Public Service Productivity and Development, says effective application of best practices in public relations can reduce civil unrest, industrial strikes and enhance national productivity.

The Nigerian Institute of Public Relations (NIPR) says plans are on to establish a tribunal to ensure there is sanity in the Public Relation profession.

South Africa owned telecommunications giant, MTN has announced the closure of all its shops in Nigeria.

Manchester City is bringing its silverware to Lagos, Nigeria to celebrate with fans as part of their global trophy tour, presented by Etihad Airways on 31 August.

 The traditional ruler of Lagos, Oba Rilwan Babatunde Osuolale Aremu Akiolu has given his royal blessings and commendations to Terra Seasoning Cube (a brand from the stable of TGI Distri Limited), which was formally unveiled to the media a few days ago in Lagos. Oba Akiolu also disclosed that reports from his household revealed that Terra Cubes are of first-rate …