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L-R: Jide Alade, Category Manager-Seasoning, TGI Distri Limited, Tanvi Savara, Business Development & Strategy Manager, TGI Distri Limited, Mr Sunil Sawhney, Managing Director TGI Distri Limited, Michel Coin, Technical Director, Wacube Limited and Dr. Onyekachi Onubogu, Executive Director – Commercial, TGI Distri Limited displaying packs of Terra Seasoning Cubes

TGI Distri Launches Terra Seasoning Cubes

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TGI Distri Limited is expanding its range of products with the launch of Terra Seasoning Cubes into the Nigerian market. The new food seasoning brand, rolling out nationwide in 4gm cubes of two variants of Beef and Chicken is produced by West African Cubes (WACUB) Limited at its ultra-modern plant in Sagamu, Ogun State.

It has been revealed by the Group Executive Director (Foods and Dist.) and the Managing Director of TGI Distri, Mr. Sunil Sawhney that “the response from product testers and early adopters has been very encouraging and we could not be more enthusiastic about releasing this seasoning revolution to the market.”

“Terra Seasoning Cubes are a true cooking seasoning sensation allowing everybody enjoy great taste. We are now releasing two variants, Beef and Chicken, into the market and both variants come in single cubes of 4gm.  Terra Seasoning Cubes have particularly been designed to meet the palate requirements of aroma and flavour for all Nigerians. They are designed to preserve the aroma of meals during and after cooking”, he added.

Also speaking at the product unveil event, which took place in Lagos, Dr. Onyekachi Onubogu, Executive Director – Commercial of TGI Distri, said: “Terra seasoning is launching two pack sizes of 50-cube and 25-cube and they come with 5 and 2 free cubes respectively”.

The brand’s pay-off line “Locks the aroma in; Gets the taste out”, according to Onubogu, is because Terra Seasoning Cubes have been particularly designed to ensure aroma is preserved during and after cooking.

L-R: Mr Sunil Sawhney, Managing Director TGI Distri Limited, Dr. Onyekachi Onubogu, Executive Director – Commercial, TGI Distri Limited and Tanvi Savara, Business Development & Strategy Manager, TGI Distri Limited at the event

Responding to a question on why he believes the new brand will be accepted by the market, Mr. Sawhney said: “We believe in studying the needs of our consumers and acquiring genuine insights into their requirements and demands. We respond to these requirements with better products and services that enhance the quality of life. We support our product offerings with strategic marketing and sales initiatives”.

Sawhney continued “we’re excited to be launching these new variants of seasoning cube into the market and we have no doubt that in a short period of time Terra Seasoning will become the seasoning of choice for Nigerians. Terra Seasoning Cube is an outcome of painstaking research which Locks the aroma in and Gets the taste out. I enjoin everyone to try it and cherish the best taste of food”.

TGI Distri Limited is a member of the TGI Group, former owners of Chi Limited, producers of Chivita and Hollandia. The conglomerate has continued to grow, and owns other reputable companies such as Cormart (Nigeria) Ltd, WACOT Ltd, Chi Farms Ltd, WACOT Rice Ltd, among others.

TGI Distri Limited is the sales, distribution and marketing arm of TGI Group Companies’ Consumer Products and is the marketer of Terra Seasoning Cubes, Big Bull Parboiled Rice, Renew Starch, Shine All Dishwashing Liquid, Shine All Scouring Powder and many other notable Brands. TGI Distri also serves as the Innovation and New Product Development Centre for the TGI Group.

About Charles Igbinidu

Charles Igbinidu is a Public Relations practitioner in Lagos, Nigeria

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