Friday , March 24 2023

 Tech Company files $20M lawsuit Against Kanye West for Violation of Contract

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MyChannel claims that Kanye and Yeezy Apparel owe millions for unpaid work, copied the company’s technology

Kanye West and his Yeezy Apparel company have been sued by the company MyChannel, Inc., TMZ reports and court documents viewed by confirm.

The company claims that after Kanye promised to invest $10 million in MyChannel, he walked away from the partnership and copied the company’s video commerce technology to drive sales of Sunday Service merchandise.

In the lawsuit, MyChannel’s team claim that at Kanye’s urging with the promise of a significant financial partnership, they relocated their headquarters from Pennsylvania to California and again to Illinois. The lawsuit also states the MyChannel team was never paid for $7 million in work they did for Yeezy Apparel.

Kanye West wearing a uniform and holding a sign posing for the camera

© Stephen Lovekin/Shutterstock Kanye West

The lawsuit states that West rebranded the company as YZY Tech during business meetings with companies like Adidas and presented “ideas such as those of [MyChannel] as his own.” The lawsuit then says that after talks with West fell apart, MyChannel’s founders noticed that a copied version of their technology was utilized to sell merch in Kanye’s Sunday Service videos.

MyChannel accuses West and Yeezy Apparel of breaching an oral partnership agreement, preventing MyChannel from earning millions, encouraging the company to invest millions, withholding a promised $10 million investment, and violating MyChannel’s non-disclosure agreement by copying their video e-commerce technology.

The company is seeking a jury trial and damages.

About Charles Igbinidu

Charles Igbinidu is a Public Relations practitioner in Lagos, Nigeria

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