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Heineken sales in Nigeria drops

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Nigerians are now drinking less of Heineken Beer with the second largest brewer in the World recording less sales in Nigeria and Congo amid significant rise in sales in other regions.

Nigeria is said to be a major Heineken market, comparable to Russia, Brazil, South Africa and France, were sales of the beer were said to have increased by 9 per cent.

Heineken  increased beer sales in all four of its global regions in the third quarter and said it stuck to its full-year outlook.

The Dutch maker of Heineken, Europe’s top-selling lager, as well as Tiger, Sol and Strongbow cider, said on Wednesday its consolidated beer volumes rose by 4.6 percent year-on-year to 62.6 million hectoliters (6.2 billion litres).

“Volume growth continued in the third quarter, benefiting from good weather in Europe and strong growth in Brazil, Mexico, Vietnam and South Africa,” Chief Executive Officer Jean-Francois van Boxmeer said in a statement.

Sales of Heineken lager, the company’s premium global brand on which margins are greater, rose by 9.2 percent, with strong growth in Brazil, South Africa, France and Russia.

The only negative spots were declines of beer sales in Nigeria, a major Heineken market, as well as the Democratic Republic of Congo, Cambodia, Poland and Spain. Heineken lager sales also fell in the Asia-Pacific region.

The company said its expectations for the full year were unchanged.

Heineken cut its full-year margin forecast in July due to currency weakness in some more profitable markets, such as Mexico and Vietnam, and expansion in Brazil.

It said its operating profit margin would decline by 20 basis points this year, compared with an earlier forecast of a 25 basis point increase.

Heineken acquired the loss-making Brazilian operations of Japan’s Kirin in 2017 to become the number two player in the South America country, and had previously warned of a dilutive impact on its margins.

About Charles Igbinidu

Charles Igbinidu is a Public Relations practitioner in Lagos, Nigeria

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