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Heineken Beer withdraws ‘terribly racist’ advert after criticism by rapper

Rapper Chance the Rapper slammed the Heineken Light beer advert

Heineken has pulled a TV advert which was labelled as racist by a rapper. The advert was for the beer company’s 99-calorie Heineken Light beer.

It shows a bartender sliding a bottle of Heineken along a bar to a white woman.

The bottle passes several black people before it reaches the woman.

The tag line then reads: “Sometimes lighter is better.”

American Rapper Chance the Rapper hit out at the advert, saying it was “terribly racist”.

Chance the Rapper

He also says he believes companies use these kinds of adverts intentionally to get more publicity.

Posting on Twitter, he said: “I think some companies are purposely putting out noticeably racist ads so they can get more views.

“And that s*** racist/bogus so I guess I shouldn’t help by posting about it.

“But I gotta just say tho. The ‘sometimes lighter is better’ Hienekin commercial is terribly racist omg.”

He later added: “I’m not saying boucott them or go off I’m just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s***.

“Like I didn’t wanna tweet about it so bad but it’s like how can u not.”

The advert was aired in Australia, the US and New Zealand.

A spokesman for Heineken USA told the BBC : “Heineken has developed diverse marketing that shows there’s more that unites us than divides us.

“While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

 

Source: https://www.mirror.co.uk/news/world-news/heineken-pulls-terribly-racist-advert-12264256

 

About Charles Igbinidu

Charles Igbinidu is a Public Relations practitioner in Lagos, Nigeria

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