Bayern Munich have marked Oktoberfest by wearing lederhosen and holding up pints of beer – despite the festival being CANCELLED.
The bizarre image was taken to promote the Bundesliga side’s commercial partnership with German brewery Paulaner.
Bayern’s squad and new manager Julian Nagelsmann were snapped wearing the traditional German clothing and holding a beverage.
The beer appears to be non-alcoholic, with a ‘Paulaner 0’0%’ advertisement in the background.
The German club have a long-term agreement with Paulaner, which has become Munich’s most prominent brewery since its launch in 1634.
Bayern players famously soak each other in pints of the beer during their end-of-season celebrations, usually marking yet another Bundesliga title.
This autumn’s Oktoberfest has been cancelled for the second year running due to the coronavirus pandemic but is expected to return in 2022.
The peculiar photo-shoot takes place each season ahead of the famous festival but not usually until September.
Bayern boss Nagelsmann is well aware of the club’s tradition as he was born in Landsberg am Lech, a small Bavarian town near Munich.
“Where I grew up, you can basically wear lederhosen to church every Sunday.”
It was Thomas Muller’s 13th lederhosen photo shoot and the Bayern legend is aiming to win a historic 10th consecutive Bundesliga title.
He added: “It’s very important for me that we make it 10 titles in a row. No team in Europe’s top five leagues has ever done that before.”