Thursday , May 30 2024

Adidas cuts ties with Kanye West over antisemitic comments

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Company to stop making Yeezy products and paying rapper, saying recent comments have been ‘hateful and dangerous’

Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism” after the rapper was suspended from Instagram and Twitter over offensive posts.

The German sports brand said recent comments and actions from West, who has officially changed his name to Ye, had been “unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness”.

The company said it would take a “short-term” hit of €250m (£217m) to its income for this year after deciding to stop the brand’s business with immediate effect. It is to end production of items under West’s Yeezy brand and stop all payments to the musician and his companies.

About Charles Igbinidu

Charles Igbinidu is a Public Relations practitioner in Lagos, Nigeria

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